Ambition – An important and urgent reason for KRO-NCRV to also examine its visual brand identity. Almost every KRO-NCRV program had its own logo and house style, applied in program leaders, decors and means of communication. Therein in particular lay an important challenge. How do you ensure that your sharp profiling and your programs are recognized by viewers, listeners and online users?
Challenges – The most challenging design assignment was applying the brand identity to the 270 (!) programs. The solution was found in the program titles. It is the typography, and especially the circle, that connects. All programs use exactly the same format for the appearance of their program title, but each with its own color combination for the circle. Each specific circle is a reference to a program, is a reference to KRO-NCRV.
Results – Just a few months after implementation, research shows that the new course is having an effect already: people better link programs to KRO-NCRV and recognize and appreciate the new path that KRO-NCRV has taken.